To make a difference, by:
- Helping people to get the most out of living in the area – activities, food & drink, nature, shopping, services etc.
- Strongly supporting local independent businesses – in the belief that they have the passion, drive and original ideas that large, anonymous organisations lack
- Caring for the environment – being eco-friendly and campaigning for a high quality built environment (old & new)
- Promoting the virtues of 'localness' – small-scale, community-focused, organic, carbon neutral, intimate (but never insular!)
- Being a caring company – enabling people to work for us flexibly and supporting worthy local causes
2007